“Wir für Heilbronn” (we love Heilbronn)


Heilbronn Marketing GmbH developed the slogan #wirfürHN at the start of the Covid-19 pandemic. During the pandemic the importance of social cohesion became very clear. The aim of the campaign was to encourage citizens and send out a message of confidence.


Südwestdeutsche Salzwerke AG also faced the challenges at this time with employees and partners under the motto "Zusammenhalt trotz Abstand” (apart but together) during the pandemic and took numerous measures to protect its employees.


Working alongside the city and other regional partners to promote cohesion and encourage society was a particular concern for Südwestdeutsche Salzwerke AG. It was an extraordinary campaign that boosted the sense of solidarity in the region.

Special Olympics Berchtesgaden


The Special Olympics, the national winter games for persons with mental disabilities, were held in Berchtesgaden from 2-6 March 2020. Under the motto "Gemeinsam stark” (strong together), around 900 athletes competed in eight sports at the national Winter Games.


As a sponsor, Südwestdeutsche Salzwerke AG contributed to a worldwide movement for inclusion. The Special Olympics enable people with mental disabilities to practise their sport in an autonomous way based on their own interests and wishes.

Stimme Firmenlauf Heilbronn


Südwestdeutsche Salzwerke AG has been present at the STIMME FIRMENLAUF (company run) with many employees for many years. This is an annual team running race in which four people per team start off together.


The race focuses on exercise, fun and, above all, the community experience as a team or company. The running distance of just under 6 km enables many enthusiastic recreational athletes to also participate in the event.



Heilbronner Trollinger marathon


Südwestdeutsche Salzwerke AG has also been the official co-sponsor of the Heilbronn Trollinger marathon for several years. Particularly enthusiastic athletes compete in the marathon, half-marathon, 10-km run and Nordic walking distances at this running event.

Bundesgartenschau Heilbronn 2019


White gold at the Bundesgartenschau Heilbronn 2019


Salt mining has a long tradition in Heilbronn. Salt has been extracted here from a depth of around 200 metres in the largest salt mine in Western Europe since 1885.


Südwestdeutsche Salzwerke AG was an official partner of the “Bundesgartenschau Heilbronn” (federal horticultural show), which took place from April to October 2019, and helped ensure that visitors could experience salt in all its facets. Our commitment highlights the importance and value of the raw material for the region.


In the heart of the Bundesgartenschau, in the “Inzwischenland” (“land in between”), a stunning cube of salt from the underground world of Heilbronn, 2 metres long and weighing approx. 20 tons conveyed to visitors all the atmosphere of a mine, and took visitors on an imaginative journey into the world of salt.


An impressive film in the container at the entrance took visitors down to the depths of the mine and showed how the imposing salt cube was produced. Visitors were presented with the entire spectrum of salt during the tour through the path lined with poplars. They could immerse in the topics of "Salt and Life", "Salt and Heilbronn" and "Where does the salt come from?", while discovering a variety of interesting facts.


It was also an experiment, because the salt cube was exposed to the wind and weather for 173 days. This impressive video shows how the cube changed when it was left to “bloom” over the 173 days.


This fascinated the many visitors, who carefully stroked the often very uneven surfaces of the salt cube, and then took a taste test to convince themselves that it really was salt. Here, you could truly discover salt with all the senses! The salt cuboid was admired, touched and not infrequently even licked, which caused amusement and amazement on the faces of the children in particular.


Let yourself be captivated by the fascinating world of salt, and immerse yourself in another world underground. Be amazed by salty efflorescences and a landscape of mountains and craters. It may seem at times that you have left the former site of the Bundesgartenschau, and you’re right! Glückauf! Welcome!