Every cent helps! True to this motto, the "SWS-Cent" campaign was launched at Südwestdeutsche Salzwerke AG in early 2017.
Since then, numerous employees at all the company sites have been donating the decimal places of their pay slips, and Südwestdeutsche Salzwerke AG the doubles the total amount of all the donations collected at the annual donation to the charity.
This campaign alone has raised over €16,000 in recent years, which has been donated to charitable institutions in the regions of the company sites in Baden-Württemberg and Bavaria. In 2021, the donations benefited families affected by the floods in Berchtesgadener Land region.