"Laufend was Gutes tun" (do something good as you run)

Take exercise and do something good at the same time. That's what's behind the campaign "Laufend was Gutes tun!”.

Since autumn 2021, several employees of Südwestdeutsche Salzwerke AG have been accumulating kilometres for a good cause in a virtual running group. For every kilometre the employee runs, a charitable and social institution or association in the region will receive a donation from Südwestdeutsche Salzwerke AG, which will be donated when the target kilometres are achieved.

The campaign was a resounding success, because the efforts of the many dedicated runners among the staff raised €1,000 in record time, which we were able to donate to the Malteser Kinder- und Jugend-Hospiz (children’s and adolescent hospice) in Heilbronn.

In summer 2022, the campaign was expanded to include cycling.

Over the past three years, Südwestdeutsche Salzwerke AG has donated over €5,000 to various charitable organisations in the region Heilbronn and Berchtesgadener Land as part of this campaign, which has been renamed ‘Run & cycle to do something good!’.

What’s more: we'll keep going!